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Nickelodeon enters the BLM protests, Parents react quickly to PSA

It’s nothing usual for a television network to push a narrative centered around a social justice issue. However, when a television network built on the viewership of children gets overtly politically active, there’s going to be a backlash. The executives at Nickelodeon are no doubt scrambling today to put out a few fires of their own making.

ViacomCBS owns Nickelodeon. On Monday some of its outlets went black for 8 minutes and 46 seconds to commemorate the death of George Floyd, including some heaving breathing in the background. It happened at 5:00 p.m. By going off-air with this PSA, kids were watching 8 minutes and 46 seconds of a black background with the words “I can’t breathe” in white pulsing to the breathing. Also, text appeared encouraging texting in support of calling on “public officials across the country to take real action.”