Virtuoso last week announced the appointment of Mary Beth Wressell as vice president, product marketing. In this newly created role, Wressell will focus on developing strategic product and brand marketing plans, shaping campaigns for Virtuoso’s numerous products, including travel inspiration site Virtuoso Wanderlist, Best of the Best hotels and resorts, events, professional development and more.
Wressell brings more than 25 years of travel industry experience, including a previous six-year run with Virtuoso. Prior to rejoining the organization, Wressell served as vice president, marketing and public relations for Windstar Cruises, where she focused on furthering the cruise line’s brand through creative and strategic campaigns, while also managing corporate communications and public relations. Wressell served in a similar capacity as vice president, marketing communications for Holland America Line for 13 years. In her original stint with Virtuoso, from 1999 to 2005, Wressell was instrumental in growing the organization’s direct marketing and creative services divisions, while also helping to launch new initiations like Virtuoso’s Travel Clubs program.
Wressell will report to Helen McCabe-Young, Virtuoso’s senior vice president, marketing.
Said McCabe-Young in a press statement: “Virtuoso is on the move and I know Mary Beth will help us accelerate our plans to exceed expectations for the network. Her valuable travel industry experience and perspective from the travel partner point-of-view is a recipe for success as we look to put the consumer’s wants and needs at the center of our marketing and product offerings.”
Virtuoso says it emphasis on engaging and inviting consumers into its network is evident through key innovations like its travel dreaming and planning program, Virtuoso Wanderlist. The network’s content-forward website, www.Virtuoso.com, as well as redesigned Best of the Best digital experience and Virtuoso Life magazine are all focused on bringing consumers into the network for the benefit of the group’s members, advisors and preferred partners.